Sergey Dvoskin

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ECOM Expo is the largest exhibition in Russia and Eastern Europe devoted to e-commerce technologies. Every year the exhibition takes place in Moscow, in the Sokolniki Exhibition Center.

ECOM Expo is large-scale exhibition of innovations, technologies, services for ecommerce and multichannel companies. Store owners, retail companies, managers and eCommerce specialists come to get acquainted with the services and innovations of service companies.

How to make mobile theme available for testing only for developer.

Usually switching to magento mobile theme being happened automatically basing on customers' user agent (i.e. browser). However, in case if you would like to test your mobile theme before publishing, this approach will not work because theme will be visible for all customers with mobile devices. In this article I try to describe how to make mobile theme available only for you by special link.

The amount of mobile devices keeps growing. Definitely, you should consider the mobile theme for your Magento store.

The number of mobile-connected devices exceeded the number of people on earth in the end of 2012, people use smartphones and tablets for shopping and research, and sooner or later you will face with necessity to implement mobile theme. Thankfully, it is already included into latest versions of standard Magento (all editions).

In this article we will describe how to decorate your Magento theme design for Christmas holidays with minimal files modifications and schedule automatic design change.

Of course you can just copy your Magento theme folder and create new theme specially for Christmas. However, our approach will allow you to e.g. apply only Christmas CSS to your current design or change only footer PHTML. No need to copy the whole theme!

Plus your current theme will be untouched for after-holidays time.

This article is for novice design integrators who want to integrate the design into magento. There are several important things that you should be aware of before you start work. So I prepared this short checklist, hope it will be helpful. If you are experienced magento developer you will not find something new, but if you are new in magento it can save you a lot of time.

The following article may be useful for front-end developers, it describes how to add breadcrumbs on the page (where it is not supposed to be by default) using layout XML and minimal PHP programming. It describes adding of 2-levels breadcrumbs (i.e. "Home / Some page") which is needed in most cases.

Everybody knows that there are many successful stores running Magento. However, there are many others which are not successful or who cannot open the store after years of development. There are different reasons for that, but I tried to collect most common mistakes of the store owners. Most of them are obvious though.

Search is very important for customer experience, that is why it is highly recommended to keep it quick and optimized.

In this article we gathered recommendations that will help to optimize search in your Magento store without core files modifications.