A 2-million-product sneaker marketplace with AI authenticity checks
We turned a marketplace of 2 million products into a fashion guide with AI-powered authenticity checks, visual search and one backend for web, iOS and Android.
POIZON in numbers
Fashion marketplace · International
What had to
be solved
A 2-million-item catalog
One attribute model — color, size, material — so that navigation stays intuitive at that scale.
Trust
Make authenticity visible at every step in a segment where it decides the purchase.
Fashion, not a shelf
Design, motion and social mechanics that build a community, not just a store.
Web, iOS and Android
One database, synced order statuses and faster feature delivery on every device.
What we
did
AI catalog structuring
Neural networks normalize 2 million product attributes to one standard, so search became precise.
Visual search
Upload a photo of a pair you saw — get the exact model.
Predictive search
Products and brands are suggested before the query is finished.
UGC with AI moderation
Reviews, questions and ratings with spam filtered out automatically.
PWA / SPA storefront
An app-like store in the browser with fashion-grade design and animation.
One backend for all platforms
Orders and statuses are fully synchronized across web, iOS and Android.
What the client
got
Authenticity service
Any visitor can upload a photo of sneakers: AI analyzes, an expert verifies.
Instant catalog
2 million products are found in seconds.
One product, three platforms
Features ship to web and mobile apps at once.
Want results
like these?
A short call is enough to understand the task. We reply within one business day, sign an NDA if needed and send an estimate broken down by stages.
- English or Russian — whichever is easier for you
- Calls scheduled in your time zone
- Invoices in USD or EUR, international payment
