Redesign, replatforming and five years of support for a US outdoor store
A full responsive redesign, migration to the new platform version, integrations and PCI DSS-grade security for an American outdoor gear retailer.
BackCountry Gear in numbers
Outdoor · USA
What had to
be solved
Any screen
Shoppers choose gear on phones and tablets.
Integrations
Reviews, retargeting, analytics, new payment methods.
Security
Payment data protected per PCI DSS.
A platform for years
Move to the new version without losing design, content and rankings.
What we
did
Redesign of every page
Home, categories, product pages, cart, checkout, blog, brands and account.
Three devices
Layouts for desktop, tablet and phone.
Migration
Catalog, customers, orders and CMS pages moved to Magento 2.
Integrations
TrustPilot, PowerReviews, Criteo, Apple Pay and an affiliate program.
Security
Patches and vulnerability scanning.
Regression testing
Test cases before every release.
What the client
got
A modern store
Convenient on any device.
Current platform
Planned upgrades, no lost content.
Five years together
Long-term support and development.
Want results
like these?
A short call is enough to understand the task. We reply within one business day, sign an NDA if needed and send an estimate broken down by stages.
- English or Russian — whichever is easier for you
- Calls scheduled in your time zone
- Invoices in USD or EUR, international payment
