American brand Pinup Girl Clothing

Online store development

Pinup Girl Clothing is a large American project. It specialises in beauty and vintage women's fashion. The motto of the company is - “Beauty Knows No Boundaries”.

Astrio team created an online store on the Magento platform with an updated design and the most useful functionality.

Some facts about Pinup Girl Clothing.

Pinup Girl Clothing is a popular American brand of vintage clothing, footwear, cosmetics and accessories, founded in 1999. The brand has gained popularity because of its wide range of sizes from Extra Small to 2XL. The store has a huge selection of unique items.

  • 21+ MORE THAN
    21 YEARS
    ON THE USA MARKET
  • 2,3К OVER 23,000 FANS
    ON FACEBOOK
  • 3K 3K TYPES
    OF VINTAGE CLOTHES

PROJECT OBJECTIVES

  • Develop an online store on the Magento platform
  • Launch the project in a short time
  • Integrate a unique functionality for effective sales

Sergey, business analyst, Astrio Agency Pinup Girl Clothing is a popular online store. The website traffic was incredibly high and it started to be slower. So the technical architecture needed to be improved. We transferred the website to the more powerful Magento Enterprise platform and extended its functionality. In addition we upgraded the online store design and the interface.

IMPLEMENTED SOLUTIONS

Responsive design

When we developed a new unique design, we didn’t forget about mobile devices. The online shop is easy to navigate on all iOS and Android devices.

Integration of the Look module

The Look module was developed for quick choosing a set for a product. You can also select clothing sets without leaving the page of one of the selected products.

Integration with Amazon WishList

Integration with Amazon allows you to create wish lists directly from the product page and save them to the user's Amazon profile.

Implementation of the LookBook module

This is an album of vintage looks with specially selected clothes from the Pinup Girl Clothing catalogs. It makes it easier to buy and simplifies the choice of the fashion look. It demonstrates clothes in a set, which motivates to buy several products at once.

Social activities block

There is a special area with buttons on every page of website. They lead to chat, reviews, news, forums and social networks of the brand. It helps to communicate and unite a loyal audience around the brand.

Login via social networks

It helps to enter the website without additional registration. It is enough to indicate your profile on social networks. Then you can make purchases without entering any data.

Integration of the Love it function

It helps to mark the products you like and save them to the wishlist in your profile. You can always find the marked products and buy them without re-searching the catalogs.

And much more

- ElasticSearch integration
- Design development
- SEO optimization

RESULTS

  • +1 SUCCESSFUL
    BRAND PROJECT
  • 800 800 HOURS
    OF DEVELOPMENT
  • 3+ MORE THAN
    3 YEARS of WORK
    WITH ASTRIO
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