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In this article we will try to explain why the speed of your site is so important for Google ranking. Also we will quickly study which steps the Google corporation made in the past to make World Wide Web work faster and what we should expect in the future.

As you know site speed is a new signal for Google Rank algorithms. Google officially published it this month in the Official Webmaster Central Blog. It means that now your Google search rank depends on the speed of your site. In other words, the faster your website loads the higher your position in Google search will be, and vise versa.

Google says that currently, already 1% of search queries is affected by the site speed signal.

Well, we have long been interested in how fast will Magento work on NginX server, finally we've got a chance to test this. One of the clients has moved his Magento-based store from Litespeed server onto NginX one.

Google PageRank Update Schedule for the year 2011:

First 2011 PageRank (PR) Update

Time-frame: 31 January - 3 February

Second 2011 PageRank (PR) Update

Time-frame: 30 June - 3 July 2011

Third 2011 PageRank (PR) Update

Time-frame: 30 September - 3 October 2011

Fourth 2011 PageRank (PR) Update

Time-frame: 31 December - 3 January 2012

All these updates are major PR updates.

The data is the assumption based on previous PR updates.

Google Generally updates website or blog PageRank PR 4 times in a year.