BackCountry Gear is a shop for sports gear, equipment and accessories for snow sports, climbing, hiking and camping.
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Project review

  • Develop the project on Magento Enterprise
  • Develop unique responsive design from scratch
  • Responsive design
  • Develop the blog with targeted articles
  • Improve the product page
  • Develop the Quick Look function
  • Improve the checkout page
  • Embed optimized search
  • Improve the cart and checkout process
  • Introduce the help section

About the BackCountry Gear project

BackCountry Gear is a shop for professional equipment for sports and outdoor activity.
Our team developed unique responsive design and significantly improved the interface and usability.

Examples of implementation

Responsive design

Minimalistic responsive design is easily read and navigated on devices with any screen size and resolution.

Improved interface

The site redesign allows for more banners of inside sections which improved navigation and usability in general.


The site features the blog with targeted articles. The administrator can handle the blog content displayed in each shop section. As a result each section features the articles matching the product category.

Product page

Besides the standard product description, feedback and questions, the page features the size chart block and the table of matching products.

Quick Look

This function enables to see brief information on the selected product without opening the product page.

Checkout page

We improved the checkout process by making it one-page. Your order is just three steps away from the delivery.

Optimized search

While entering words in the search box the system gives hints helping to find the product more quickly.

Help section

The help section is aimed to resolve quickly possible difficulties at work with the site and the catalogue as well as to get information on the order status or the delivery stage.

Shopping cart

Besides the standard page, you can see the cart preview and quickly pass to the payment.


Our certified specialists worked at this project

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