Home textile of Togas

Support and development for an international brand

Togas is the world famous textile brand with a century-old history. Our team built a platform for unlimited development and implemented over 2000 improvements hours for take the online-store to a new level. togas.com

Some facts about Togas.

Togas is the leading home textile manufacturer. This company includes the network of boutiques, factories around the world and offices in Greece, Russia, Turkey, UAE and India. Retail network Togas has 120 boutiques and 57 individual tailoring studios.

  • 90+ years on
    the market
  • 1.7K company staff
    1700+ people
  • 3М+ 3.2M products
    per year

Project objectives

  • Transfer an online store to Magento 2
  • Speed Optimization
  • Integration the online store into the Omnichannel strategy

Alexander, Togas In 2016 we needed to launch the new modern site version. The new online store had to provide brand support in entering to the new markets. So there was a task to expend the functionality of our platform. We needed to provide continuous functionality expansion and save the stability and speed.

OUR STRATEGY

Launch a continuous improvement process

Our company effectively carried out the transfer to Magento 2. We redesigned the web site together with the experts of Togas design studio. Block of work was implemented to integrate the online store into the Omnichannel strategy: multi-warehouse functionality, unification of the customer base, integration with ERP and much more. Unique processes were developed specifically for Togas: product gallery, regionality, multi-warehouse, boutiques and booking. Introduced such functionality as "preOrder" - the ability to pre-order. And much more: blog functionality, Elastic Search integration, SEO optimization and etc.

results

  • 41% conversion growth
    per year
  • 72% GROWTH OF PURCHASES
    FROM MOBILE DEVICES
  • 4+ 4 years work
    with Astrio

Project team

  • Sergey business analyst

  • Mkrtych Project Manager

  • Ilya lead backend

  • Maksim QA specialist

  • Ramazan frontend

  • Stanislav lead frontend

  • Ramil backend

  • Svetlana backend

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