A premium home-textile brand online: replatforming, redesign and +41% conversion
A move to a new platform, full redesign and a continuous stream of improvements for an international home-textile brand with 177 boutiques and studios.
Togas in numbers
Retail · Home textile · International
What had to
be solved
Replatforming
The old platform could not support entering new markets.
Speed
Performance had to improve during the move, not just survive it.
Omnichannel
Shared stock, one customer base and an accounting-system link with retail.
Constant change
The brand kept opening stores in new countries.
What we
did
Migration and redesign
Catalog, orders and customers moved without losing history; a redesign with the brand’s studio.
Product gallery
Textile is sold by its texture, so it is shown large.
Multi-warehouse and regions
Shoppers see what they can actually get in their city.
Boutique reservations
Reserve an item and see it in a specific boutique.
Pre-orders
Sell a collection before it reaches the warehouse.
Continuous delivery
A steady flow of releases instead of one-off handovers.
What the client
got
+41% conversion
Within a year.
Online works with retail
Shared stock and customer base.
Long-term partner
Five years of development.
Want results
like these?
A short call is enough to understand the task. We reply within one business day, sign an NDA if needed and send an estimate broken down by stages.
- English or Russian — whichever is easier for you
- Calls scheduled in your time zone
- Invoices in USD or EUR, international payment
